At TVP Learn we have a host of eCommerce resources that will help you optimize your online store and provide a firm baseline from which you can test, iterate, and report. These CRO resources will allow you to learn more about your potential customers and how to improve your ecommerce conversion rate.
It’s one of the most important aspects of growing an ecommerce business and yet it’s one of the most neglected. That’s because even though everyone knows it is terribly important, very few people actually know what it is, and much less “how to do it”.
Just to be clear: a conversion rate simply means how many visitors to your site make a purchase, i.e. how well are you converting visitors into customers. If one out of every ten visitors makes a purchase, that’s a 10% conversion rate. Conversion Rate Optimization (C.R.O.) is simply a focus on how to increase (or optimize) that rate, so more visitors become customers, and avoid having visitors leave your site without making a purchase.
We're mad about CRO and the different aspects of conversion rate optimization for eCommerce stores. How mad? CRAZY FOR CRO! We wanted to develop a relatively simple way for startups and eCommerce entrepreneurs to audit their own stores and come up with implementable fixes, updates and ideas to help drive more conversions and revenue.
We created a course for Shopify that does exactly that! "How to Use Data to Increase Conversion Rate (CRO)" The course is structured over seven lessons, with a total viewing time of about 40 minutes. Of course, the analysis and audits will take you a couple of hours, but this course will really help you define and create a good strategy for CRO on your store.
You can also check out the podcast ECOMMERCE MARKETING SCHOOL with Ben Jabbawy, presented by Privvy. Daria Rose, Director of Technology at TVP, was a recent guest on the podcast. She discussed the importance of CRO for eCommerce stores in an episode entitled "How to Find Your True Conversion Rate: The 2 Things You Need To Know"
So, how do you get started with CRO, exactly?
If you'd like to talk to us about specialized conversion rate optimization for your store, click here to learn more and set up a call!