00:00:00 Daria Rose
Hello and welcome to E com stand up with Dorian Bell happy Friday, Belinda.
00:00:06 Belinda Anderton
Happy Friday and.
00:00:09 Belinda Anderton
Kind of a red letter day or I don't know if that's the right phrase in in America with the signing of into law that Juneteenth is now a federal holiday. Also, day us to commemorate UM?
00:00:27 Belinda Anderton
So yeah, perfect day for us to record our podcast.
00:00:33 Daria Rose
Well, I think we we we took. We gave the team the day off today. The entire company is off to kind of honor this big day. And you know before we we even start off, you know?
00:00:47 Daria Rose
There I've been seeing a lot.
00:00:50 Daria Rose
An online today about how.
00:00:54 Daria Rose
And I don't think I agree with this, but basically how like a lot of people can't believe they just made it a holiday, but they're not doing any of the things in between, right?
00:01:04 Daria Rose
It's still there's still voter inequality. There's still so much to do, which I 100% agree with. There is, but I very much also believe in.
00:01:14 Daria Rose
It's still a big step that Juneteenth is now a national holiday, especially and. And maybe this is just my ignorance, but.
00:01:22 Daria Rose
Last year I AM 30 years old. I'm 31 years old now, with my birthday last week, but last year was the first year. I even knew about Juneteenth.
00:01:33 Daria Rose
And obviously, again, that's saying a lot about our education system and so many other things, but I think we have to take any victories that we can.
00:01:42 Daria Rose
And while yes, I agree that there is a lot, there are many more steps that need to be taken. I am thankful that.
00:01:51 Daria Rose
This one was taken. I think it's a big deal.
00:01:53 Belinda Anderton
Correct and now awareness can be raised. Now they can be we we we start the conversation really.
00:02:00 Daria Rose
Well, exactly it being a federal holiday means it's going to be the day off for schools. So now kids will all around will know.
00:02:08 Daria Rose
What Juneteenth means? You know, the official emancipation of slaves, so I think that come again, it's it's. It's very important because that's also something that any.
00:02:20 Daria Rose
Any public school is going to now have to give children the day off, so that's going to start open conversations and hopefully raise awareness which is important, Yep.
00:02:31 Daria Rose
All right, well, it's also Father's Day weekend, so really quickly I'm very excited. I don't know if anyone else does this, but I was thinking about gifts I I come to my in-laws a lot for Father's Day.
00:02:42 Daria Rose
They almost always have a pool party and I my father in law has everything he needs. Nothing. So I was trying to think about it.
00:02:50 Daria Rose
Gift that I could get.
00:02:52 Daria Rose
Him and I was like well.
00:02:55 Daria Rose
What do I wish the House had?
00:02:58 Daria Rose
Right, and they have a Keurig and they have some sort of like fancy pour over Chemex, something or other.
00:03:06 Daria Rose
I love Nespresso machines. Alright, they are my favorite. My friends who live in Italy all have them, so it's it's definitely not. It definitely makes a really good espresso.
00:03:17 Daria Rose
00:03:18 Daria Rose
Two to four espressos per day, which is maybe a touch high but I was like I feel like my father in law would like a nice espresso from time to time so I got him a nice Nespresso machine and I got him the virtual line so it can make both espressos and larger black.
00:03:37 Belinda Anderton
Coffees nice yeah.
00:03:39 Daria Rose
And I got him a milk frother. If he ever wanted to make a nice little cappuccino, or like an iced latte or something like that. And we're like unwrapping it and setting it up and he's like.
00:03:48 Daria Rose
You realize you really got this for yourself.
00:03:51 Belinda Anderton
Well, at least everyone knows.
00:03:51 Daria Rose
So I was called out.
00:03:55 Daria Rose
Yes, but I already did I I made myself 2 nice little one cappuccino one cortado both excellent. The milk frother is fantastic.
00:04:05 Daria Rose
00:04:08 Daria Rose
Guess where I bought said gift?
00:04:11 Belinda Anderton
00:04:13 Daria Rose
00:04:16 Belinda Anderton
Do we call you a traitor?
Which is which?
00:04:19 Daria Rose
No, but that's the exact topic.
00:04:21 Daria Rose
Of this conversation, and actually I think Father's Day is a really good framing for this because I bought my father a gift and I bought my father in law gift to the two main fathers in my life.
00:04:22 Belinda Anderton
00:04:32 Daria Rose
So for my father in law I bought him. We already said the Nespresso machine on Amazon. I knew exactly what I was going to buy, and I actually I could be wrong here, but I, well, I know nespresso.com is definitely not on Shopify.
00:04:47 Daria Rose
Uhm, so I knew I wasn't going to check out on their website. They may not even have direct to consumer.
00:04:53 Daria Rose
They may direct everyone to Amazon. That is, some companies tactics, and if you haven't gotten it yet, dear listeners, we are going to be talking about Amazon versus Shopify and whether it even is versus or what you know kind of our opinions.
00:05:07 Daria Rose
On it so Nespresso Machine purchased on on Amazon right?
00:05:13 Daria Rose
For my father, again very difficult man to shop for. I asked my brother. I asked my mom I was like what what can I buy the man who has everything?
00:05:21 Daria Rose
And last time I was at my parents house, I think it well. We had gotten there pretty early and my dad came downstairs after waking up.
00:05:32 Daria Rose
And he sleeps.
00:05:34 Daria Rose
In his united pajamas like United Airlines pajamas that you get in for God. That's what he sleeps in and he works out.
00:05:43 Daria Rose
And like he's like shirtless. And I think he wears the pajama pants to work out. So, anyway, I was like.
00:05:51 Daria Rose
I need to get in and he like the the old, the old clothes he has are such dad clothes like he has closed from 1980, nineteen 70 that are just like old shorts and T shirts.
00:06:01 Daria Rose
So I was like OK.
00:06:03 Daria Rose
What about nice workout gear? And I asked my brother what about nice workout gear for him and he goes well.
00:06:08 Daria Rose
He actually has really nice, like sick Lululemon gear. He just wears it to walk on the beach and not to workout it.
00:06:15 Daria Rose
And I was like, OK, so if he's not wearing his cool clothes to work out and I'm not going to do that.
00:06:19 Daria Rose
And then I ask my mom and I go. What about pajamas? And she goes, Oh my God, that's an amazing idea.
00:06:24 Daria Rose
I can't stand his united pajamas really. You're getting me a gift so it's like the gift I got for myself.
00:06:30 Daria Rose
So anyway, now I'm thinking OK, I have to find men's pajamas and this is Father's Day. I don't just want to get, you know $20 flannel pajamas. I want to get something nice maybe.
00:06:39 Daria Rose
Something embroidered, something like.
00:06:41 Daria Rose
That so here is where I did a Google search for men's pajamas and used content marketing. I looked at blogs for kind of the top luxury men's pajamas. Nice, and I found eberg.com which is hosted on Shopify. So I think we can really use these two.
00:06:45 Belinda Anderton
00:07:01 Daria Rose
Examples as kind of cornerstones of.
00:07:05 Daria Rose
Our discussion today. Yeah, so most people listening to this podcast probably know, but we have Amazon. We have Shopify, Blender, why don't you tell us?
00:07:15 Daria Rose
The difference what is Amazon? What is shopping?
00:07:16 Belinda Anderton
Well, yeah, and that's a really good place to jump off, not just for the consumer but but also for for entrepreneurs, small startups who say you know, wow, maybe I should just go on Amazon. All of my friends are having success on Amazon, but we need to establish.
00:07:36 Belinda Anderton
Just OK what the difference is.
00:07:39 Belinda Anderton
Amazon is an ecommerce platform.
00:07:43 Belinda Anderton
I mean Shopify snapped by Oh my goodness. Shopify is an E commerce platform and Amazon is an online marketplace.
00:07:53 Belinda Anderton
So Shopify gives you tools.
00:07:57 Belinda Anderton
To build your own online store portal front end to display your wares, yeah?
00:08:03 Daria Rose
It's really build your own experience. I think that's the the key or entire and not even just online experience. It allows you to build your entire customer experience.
00:08:13 Belinda Anderton
Now Amazon allows you to sell your products through its marketplace.
00:08:20 Belinda Anderton
Alongside other online sellers.
00:08:20 Daria Rose
00:08:23 Daria Rose
Including Amazon itself, so uhm.
00:08:26 Belinda Anderton
Amazon is like having a store at a flea market.
00:08:30 Daria Rose
Right exactly where the mall.
00:08:32 Belinda Anderton
Loads of people coming in. Browse and buy.
00:08:36 Belinda Anderton
Well Shopify is like renting.
00:08:42 Belinda Anderton
A building to put your store in right? It's your own building.
00:08:46 Belinda Anderton
And you're going to. I mean, it may have like through through Shar Pei.
00:08:51 Belinda Anderton
And through the shopping app, you aren't getting passing foot traffic, but there's no real marketplace where all the Shopify stores to any great extent where all Shopify stores are listed. So correct flea market, buy your own building.
00:09:08 Daria Rose
And I think again, yeah. So so with the flea market example, the main. But there's there's a couple of main benefits, one to Amazon.
00:09:18 Daria Rose
One is it's extremely low cost to get set up. There is a monthly charge, but it's it's fairly low I believe I believe.
00:09:28 Daria Rose
Most of it is actually a percentage of sales that Amazon takes. Yeah, and then again, mainly what? Yeah? And they're they're of course sponsored.
00:09:37 Daria Rose
Product links so you can sponsor your post against specific search terms, but really the main benefit of Amazon is that you're getting your product in front of hundreds of millions of people.
00:09:47 Daria Rose
Daily it's hard to say. I don't even know what Amazon traffic is, but it's wild. You're you're getting your.
00:09:52 Belinda Anderton
00:09:54 Belinda Anderton
Competing with hundreds of millions of online sellers so.
00:09:56 Daria Rose
Oh, of course, but then you're you're competing against it. Unless I mean we have a client, for example.
00:10:01 Daria Rose
That had a very unique product that people did search for on Amazon. It was dog house heaters and there actually are not a lot of dog house heater competitors, so he did fairly well.
00:10:13 Daria Rose
But point being.
00:10:14 Daria Rose
You're you're listing your product on a marketplace where you're going to have tons of people. Etsy is kind of like this as well, right?
00:10:20 Daria Rose
Where you can list your product, people are going to search for it. Any marketplace is like that. Again, Amazons value add is just the sheer quantity of people going there. I I would say the other.
00:10:35 Daria Rose
Kind of main component is that Amazon is not really for browsing. There is a high intent when people are looking for something, so.
00:10:46 Daria Rose
I would say.
00:10:48 Daria Rose
You know we talk about conversion rate a lot on an ecom stand up and I would say Amazon I I don't know top of mine but I would say Amazon conversion rate is in.
00:10:59 Daria Rose
The high like 50% or more, potentially because people are coming not on each product obviously, but per session and people log into Amazon looking for something.
00:11:09 Daria Rose
The percentage of times that they check out. For me personally, it's probably 95%. Yeah, I would say it's very rare that I I'm looking for something that I end up not buying.
00:11:19 Daria Rose
That being said, most of the things I'm buying on Amazon are either things I've already purchased or are things that I know. So for example.
00:11:27 Daria Rose
Nespresso pods, vitamin refills protein powder refills paper towels dish. Like all these kinds of products that I may go to the store for or whatever are things that I'm kind of buying on Amazon. An example of a time I didn't check out on something is I was looking for a A.
00:11:47 Daria Rose
A hair brush to blow dry my hair like a round bristle brush and I was actually overwhelmed with the number of options and how the reviews were all positive and I was like I can't. I don't know I need to ask my hairdresser which.
00:12:00 Daria Rose
I should get.
00:12:01 Belinda Anderton
So also at this point I'm.
00:12:01 Daria Rose
Uh, our type 3.
00:12:03 Daria Rose
Don't kick out, but I would say that's that's pretty a good example.
00:12:07 Belinda Anderton
Yeah, now I'm in Brazil and we of course have Amazon here and there are a lot of local listings. I have never bought on Amazon.
00:12:15 Daria Rose
In Brazil you have never bought on Amazon.
00:12:17 Belinda Anderton
No, because some of the products come in from overseas and we have very high.
00:12:21 Belinda Anderton
Import and taxes. Well, I I you know I buy my digital books. I buy, you know, for my Kindle.
00:12:28 Belinda Anderton
So that's fine. And and it's so easy to check out. You know it's just the one click, but I use Amazon for price.
00:12:38 Belinda Anderton
No, I'm looking.
00:12:38 Daria Rose
Oh interesting, OK.
00:12:38 Belinda Anderton
For something and then I will go to a Brazilian or a local. We have local marketplaces that I mean rival. Obviously Amazon here.
00:12:46 Belinda Anderton
Yeah, very, very similar, but I will use it just to get an idea of the price. So I'm looking for a round bristle brush.
00:12:53 Belinda Anderton
It's kind of good 'cause you can see it. You can get a $20 one or two $120.00 one and then and then I can and then I can start my search. So sure I find that quite interesting as.
00:13:03 Belinda Anderton
Well, but from a vendor.
00:13:05 Daria Rose
And I think one thing that.
00:13:06 Daria Rose
We should add is that you know over the past couple of years, Shopify had not Shopify.
00:13:13 Daria Rose
We're really confusing ourselves there. Amazon, Amazon has allowed you to create a bit of a branded experience over the past few years.
00:13:22 Daria Rose
They now have. You can visit the Nespresso store which will allow you to have like an espresso page and you can have some image and text situations going on, but it's it's, you know, not that great.
00:13:34 Daria Rose
Uhm, I know.
00:13:35 Belinda Anderton
It's going to get better.
00:13:36 Belinda Anderton
It's going to get that up.
00:13:37 Daria Rose
Yeah, they're they're releasing more there.
00:13:39 Belinda Anderton
00:13:41 Daria Rose
But then I would say the main drawback on Amazon is customer experience.
00:13:48 Daria Rose
So and and when I say that I don't mean the shopping experience. I mean, the post shopping experience. So Amazon always says that they're a customer centric company.
00:14:01 Daria Rose
Everything they do is about the customer experience, but what they mean is the online customer experience. Ease of checkout. One click checkout.
00:14:08 Daria Rose
Prime toggles filter. It's easy, easy to find what you're looking for, reviews, etc.
00:14:12 Daria Rose
App host purchase. You don't get all that much from Amazon. No, I actually don't even think you get the customers email address when they check out on Amazon.
00:14:22 Daria Rose
That's all Amazon's data. They get everything. You get the money, Amazon gets everything else. And and especially if you're doing FBA slash prime, which most people are doing, 'cause that's such.
00:14:32 Daria Rose
You know, I would argue that most people buying on Amazon are.
00:14:37 Daria Rose
More likely to buy a prime item if they're prime members than not, UM.
00:14:43 Daria Rose
And you know you lose the shipping experience, right? Because you can't include. You can maybe include some inserts depending on how you send your items to Amazon.
00:14:52 Daria Rose
But you know, everyone got in that Amazon Box. That's 10 feet long. That has, you know Chapstick in it.
00:14:57 Belinda Anderton
Yeah, that's right.
00:14:57 Daria Rose
And it's like what is this and the prime tape is falling off and you can't like control that.
00:15:02 Belinda Anderton
00:15:04 Daria Rose
And then obviously you have all your email marketing. Your retargeting all of.
00:15:08 Daria Rose
That you lose, yeah.
00:15:10 Daria Rose
So it's really kind of a benefit.
00:15:12 Daria Rose
Like an analysis, you have to run for your business traffic and kind of low startup costs versus competition and not having data on your customer experience. And then of course the big one.
00:15:25 Daria Rose
That I don't know if everyone knows, but the big one is if you're successful on Amazon.
00:15:32 Daria Rose
They will copy you.
00:15:34 Daria Rose
Even if you're successful, even well, no. All birds is a great example where all birds is not on Amazon, but they were so successful that Amazon copied them anyway.
00:15:40 Belinda Anderton
Correct, but they.
00:15:46 Daria Rose
But if you're on Amazon, it's going to be even easier for them to get to you. So because they have that like they guessed that all birds was successful.
00:15:54 Daria Rose
They don't have those numbers, but if you're successful otherwise they know who's selling. They know what people are clicking on, they can see their reviews, they have the data they they take over.
00:16:03 Daria Rose
So, so now let's pivot to Shopify. Quickly Shopify ecommerce platform. It empowers you to create your own brand experience.
00:16:12 Daria Rose
You can create a completely custom front end. We've talked about this a good amount and you know that's very important to your brand, right?
00:16:23 Daria Rose
Uhm, so now let's turn to the the pajamas I bought for my dad.
00:16:28 Daria Rose
One great example. I wanted them to be personalized. I wanted his initials embroidered on the pajamas.
00:16:34 Daria Rose
That is something Amazon cannot do. Amazon does not offer any sort of personalization service, they are all about getting the order and shipping it out. So any sort of kind of luxury custom option like that you can't really do on Amazon.
00:16:50 Daria Rose
You know, yeah? I mean, I mean, I think that's the main thing. So if you want your customer experience too, if you want to control your customer experience.
00:16:57 Daria Rose
If you want to control the brand experience, and I think Belinda you made a good point about the the the stall at a flea market versus renting a building up.
00:17:10 Daria Rose
Have you ever been to a Nike store? Yes.
00:17:14 Daria Rose
So Nike is a great example. They are not on Amazon, they've never been on Amazon and I think if you look at the Nike Online store and then if you look at a Nike in person store like Nike Town, I mean they're all about that in store experience, correct?
00:17:28 Daria Rose
Low lights around the shoes, the escalators, the this, the celebrities. It's like it's like going into it it's it's insane.
00:17:35 Daria Rose
And a lot of people, a lot of tourists come to New York, go to the 5th Ave Nike town just to experience it and then come out with you know six pairs of trainers.
00:17:45 Daria Rose
Yeah, so that's a very good comparison. And again, if you think about it, you're looking at cost. How much do you think it takes Nike to operate and build that store tons?
00:17:56 Daria Rose
I can't even consider it up, so it's kind of the same thing with your online store. If you want to create that experience, you're going to have to spend a lot on marketing.
00:18:05 Daria Rose
Again, using New York as an example, subway ads are huge. You see direct to consumer brands just taking over entire subway line.
00:18:15 Daria Rose
Me undies, all birds, all of these, all of these brands who are our direct to consumer are doing that.
00:18:22 Daria Rose
You don't really see. You know Amazon hairbrushes taking over subway ads. They're really relying on that direct to consumer traffic.
00:18:31 Daria Rose
So I guess, uhm, you know ultimately.
00:18:34 Daria Rose
We don't believe it's either or, but it comes down to a business decision, right? So we have a client that sells like smart cookers and air fryers.
00:18:44 Daria Rose
And they believe in a multi channel.
00:18:47 Belinda Anderton
00:18:48 Daria Rose
Meaning that they want to have their own website. They do want to control traffic. They want to be able to run marketing campaigns.
00:18:54 Daria Rose
They want to have all of that, and anyone who wants to check out on their website is welcome too, but they're also going to have links to all of the marketplaces that they're available on. Yeah, target, Amazon, eBay, Walmart, etc.
00:19:07 Daria Rose
And you know the main consideration there. And again a multi channel experience is also a way of like diversifying your risk because.
00:19:16 Daria Rose
There was a time around and the pandemic started that Amazon just wasn't shipping a lot of brands, they were only shipping essentials and what they considered to be essential.
00:19:26 Daria Rose
So hundreds of thousands of products and brands were just all of a sudden had no income. Had they diversified and had their own direct consumer?
00:19:36 Daria Rose
Store they could have pushed a little bit more money into marketing and traffic there they could have, you know.
00:19:41 Daria Rose
Dealt with that in a in a better way.
00:19:42 Belinda Anderton
And we think we had people coming to us, saying, you know help FBA fulfilled by Amazon. Since they're not shipping my stuff 'cause it's like get barbecue tongues or something like that. Yeah, whatever.
00:19:56 Daria Rose
Dog house heaters.
00:19:58 Belinda Anderton
Exactly, you know, and setting up a store as fast as possible.
00:20:02 Belinda Anderton
I would argue.
00:20:05 Belinda Anderton
Yeah for me with Shopify it is it's exactly it's control over your data.
00:20:13 Belinda Anderton
A really powerful inventory system.
00:20:16 Belinda Anderton
There's no doubt about that. Yeah, multi channel selling as well with the you know with what you can link to on Shopify.
00:20:24 Belinda Anderton
Right taxes and like abandoned cart and that email marketing. It is so powerful don't.
00:20:33 Belinda Anderton
Don't think that just because FBA and your Amazon setup can sort of be done in 10 minutes.
00:20:39 Belinda Anderton
It makes it better and FBA is a big draw.
00:20:45 Belinda Anderton
For you know, startup vendors and therefore it's you know.
00:20:49 Daria Rose
It's big also, you know. And and I I I do get it right because I sometimes get so frustrated when direct to consumer companies are, you know.
00:21:02 Daria Rose
And I think actually something something I say is that if you're on Amazon, the experiences have to match somewhat.
00:21:08 Daria Rose
Yeah, you're shipping time on Shopify. Redirecting consumer site cannot take 10 days when your Amazon product is prime. Yeah, that's just cannibalizing everything you have to try and match the experiences, and I do get frustrated. I buy my razors.
00:21:22 Daria Rose
From from Billy.
00:21:24 Daria Rose
And I do think they are the best razor I've had. The case is great, the razor itself is great, the handle is great.
00:21:31 Daria Rose
I don't cut myself so I am kind of loyal to them, but every time I need to order renewed blades it takes 11 days to ship to me and I'm just like I don't understand how it's so light.
00:21:44 Daria Rose
I don't understand what shipping provider they're using that takes 11 days, so it it is frustrating. When I'm like I don't even think you're saving much money doing this and you're just making me upset, but I think that you you know your experiences have to match.
00:21:58 Daria Rose
And then I think we should talk about and I think you should also consider that if you are shipping on like multi channel, yeah you should expect a lower conversion rate on your online store right?
00:22:13 Daria Rose
And the reason for that is kind of similar to what Belinda does when she price checks. People who are loyal.
00:22:19 Daria Rose
Amazon or loyal marketplace. Shoppers who have their information saved on these platforms are very likely to see an ad for your prod.
00:22:28 Daria Rose
Ducked go to Amazon to search for it and see if they can get it there instead, so I think it's very important that when you are considering your analytics in your KPIs that you are at least considering that you're cannibalizing some of your own traffic to Amazon or to the other marketplace, so don't be down if it's a little bit lower.
00:22:48 Daria Rose
Just something to consider because you might also be increasing your revenue 'cause there are people I don't know many of them, but there are people who might just not checkout at all.
00:22:57 Daria Rose
If you're not on Amazon, they might only want that, so it's very important to to consider that as well.
00:23:04 Daria Rose
So let's talk a little bit about Shopify only because there are plenty of brands we just talked about Nike.
00:23:09 Daria Rose
All birds is another one. I think Meundies is another one. Bamba is a lot of these really large Pangea probably would be my guest direct consumer companies.
00:23:19 Daria Rose
Refused to sell on Amazon and again business decision and the reason they are doing that is to own the entire experience most likely and to own the data and be able to run the most effective business that they can through.
00:23:39 Daria Rose
00:23:40 Daria Rose
Politics because they have a fairly pure view as to how.
00:23:45 Daria Rose
Effective, their marketing is does that make?
00:23:48 Daria Rose
Sense Belinda it does.
00:23:49 Belinda Anderton
I would also argue that and I don't want to get into this because we are nearly out of time. The transaction fees, right?
00:23:57 Belinda Anderton
It there's there, there's a lot.
00:24:01 Belinda Anderton
When it comes into transaction fees, especially in my opinion for for small vendors 'cause it's like $0.99 for every product you sell.
00:24:11 Belinda Anderton
Storage fees, you know, FBA, I don't know. Spend up to 120 per unit for fulfillment fees and I know if you're professional seller those go down, but.
00:24:25 Belinda Anderton
That business decision also has to be based on on the entire process, the end to end, the kind of the supply chain from end to end.
00:24:35 Belinda Anderton
Come back though.
00:24:36 Daria Rose
I feel like I'm not fully following that. That train of thought. So you're saying which one has different fees? I feel like that so.
00:24:43 Belinda Anderton
Amazon, there are many different little add-on fees.
00:24:51 Belinda Anderton
That seem very little their sense.
00:24:54 Belinda Anderton
00:24:56 Daria Rose
But they add up, but they add.
00:24:57 Belinda Anderton
A and the fact that I don't have control over my data over my customers in my store that are coming into my store and I can get them to fill in something if we're going back to the rental building.
00:25:09 Daria Rose
Well, you make it. You make a really interesting point. So again, going back to the Nespresso, I so we opened the box today for my father in law.
00:25:16 Daria Rose
We're setting it up inside the box that we got from it, but inside the actual packaging box, so it's like they put it in from the factory line. There is a save $10 on your next order if you buy from Nespresso.
00:25:29 Daria Rose
00:25:30 Belinda Anderton
Oh nice oh good OK try again please.
00:25:32 Daria Rose
So I do see a lot, a lot. A lot of companies doing that, and I've gotten. I mean, I've seen all I've bought vitamins I've bought face oils, all sorts of things where I'll get something like little.
00:25:45 Daria Rose
Either there will be a sticker on the box, yeah or inside the box and it's I don't think Amazon technically allows it, but they they can't do anything.
00:25:52 Daria Rose
About when things are inside the box.
00:25:55 Daria Rose
Uhm, where they'll try and use Amazon to get that initial purchase. That initial traffic, then give you a discount on their site to convert you there and then.
00:26:05 Daria Rose
Once you've purchased on their site, it's chances are your information saved, so they're hoping you'll come back to them for future purchases. So it's like almost using Amazon as that initial marketing reach and then.
00:26:15 Daria Rose
Trying to convert them to a direct consumer customer.
00:26:18 Daria Rose
So I think.
00:26:19 Daria Rose
Let's let's, I guess, summarize our points really quickly so one I don't necessarily think it's Amazon versus Shopify, right?
00:26:28 Daria Rose
They're not mutually exclusive. You have one marketing platform. You have one, sorry, one ecommerce platform, and one that's a marketplace really good for visibility. Really good.
00:26:39 Daria Rose
For and again, another example is if if you're a brand new business and you have 0 market.
00:26:45 Daria Rose
It might be.
00:26:46 Daria Rose
Interesting to kind of test a product on Amazon and see if people are searching for it and see what.
00:26:50 Daria Rose
You can do with it it.
00:26:54 Daria Rose
Ideally, and a really good customer strategy that we see a lot is using both and that's the example we just said with Nespresso.
00:27:02 Daria Rose
A lot of people are going to be searching on Amazon to get their Nespresso. They have saved accounts. They have prime.
00:27:07 Daria Rose
They can get things very quickly and then they're going to do something with the customer experience using cards using stickers.
00:27:13 Daria Rose
Using coupons to get someone to then convert on espresso.com? Yeah, so use both to expand your reach, but ultimately the best option depends on your business, right so?
00:27:25 Daria Rose
Like we said earlier in the call, if you have a fairly unique product with not all that much competition, but you think it's something people are searching for.
00:27:34 Daria Rose
Again, doghouse heaters being a really good example of like that's something people are certainly searching for, and it'll come up on Amazon on. So go ahead, go on Amazon. It's a great. It's a great way to get your product.
00:27:46 Daria Rose
In front of a lot of people, on the other hand, if you really want to control the customer experience, you want your data.
00:27:54 Daria Rose
You want to run retargeting campaigns, marketing campaigns, subway marketing campaigns and you don't want to cannibalize your conversion rate or your data.
00:28:03 Daria Rose
Stick with direct consumer and if you and again Nike being that example of Nike has never sold on Amazon.
00:28:10 Daria Rose
If you see a Nike product on Amazon, it's not absolutely Nike or it's a reseller and they do that because they want to control the experience they want their data. Similarly to Nike Town on 5th Ave they want to control the experience that people are having.
00:28:12 Belinda Anderton
It's not right.
00:28:23 Daria Rose
With their product on their store and with their brand, and that has to just be a a business decision.
00:28:31 Daria Rose
And then I think the last point like we said before, is channel ownership and diversification. So I do think that.
00:28:37 Daria Rose
Being just direct consumer is is fairly safe in terms of.
00:28:43 Daria Rose
Risk, but being just on one of these marketplaces, you're kind of.
00:28:50 Daria Rose
At the at the will.
00:28:51 Daria Rose
Of what the marketplace wants to do. If they want to kick you off, it can kick you off if they want to scale your product and create their own version, that's a dollar cheaper and put it at the top of every listing.
Alright, thank you.
00:29:01 Daria Rose
They can do that if they want to pay people to write 5 star reviews, they can do that. So you're always going to.
00:29:06 Daria Rose
Kind of be at their whim. I think I'm using.
00:29:08 Belinda Anderton
Mercy yeah yeah.
00:29:10 Daria Rose
Their mercy. What were the will they win their mercy? I couldn't think of the word.
00:29:15 Daria Rose
Uhm, so that decision you'll have to, you'll have to figure out what makes sense for your business and just make the best business decision.
I thank you.
00:29:23 Daria Rose
And we don't. Again, I think that the final point is that it is not Amazon versus Shopify, it is what combination of the two best serves your business.
00:29:34 Daria Rose
Your goals, your customers.
00:29:35 Belinda Anderton
Agreed, agreed. I'm going to add in though.
00:29:39 Belinda Anderton
00:29:41 Belinda Anderton
For the vendor coming up this just talking about like I'm a startup.
00:29:48 Belinda Anderton
Again, it might seem easier to go on Amazon, and I think it's a great decision for all the reasons that you've mentioned, you get great customer support from Shopify. You really do pump no from Shopify.
00:29:59 Daria Rose
From Shopify or Amazon?
00:30:02 Belinda Anderton
As a vendor as a vendor as someone if I signed up as a merchant.
00:30:08 Belinda Anderton
Uhm, you know. Basically it's 24/7 support. I can reach out to someone at Shopify and they will put me in touch with Shopify expert, someone to help me.
00:30:17 Belinda Anderton
They're not going to help me build my store, but they are more approachable. Amazon it's very much submit a ticket and they will get back to you when and if.
00:30:29 Belinda Anderton
They want to so it perhaps easier.
00:30:31 Daria Rose
On the feed side, though, just because just because you said customer service, now I'm just going to flip it back a little bit on the customer side though.
00:30:40 Daria Rose
Correct, Amazon handles your customer service and I feel like I almost always like I often go to Amazon customer service when I have a problem because I'm just like I know I'm going to win.
00:30:42 Belinda Anderton
00:30:52 Daria Rose
I'm not gonna have to argue with anyone, whereas if you're running your own store you have to do everything you have to deal with people. If you don't respond to someone for 12 hours.
00:31:00 Daria Rose
When they get upset that's on you, Amazon is going to have someone ready all.
00:31:04 Daria Rose
The time every set up here.
00:31:04 Belinda Anderton
All the time, so that's that's very, very true, uhm?
00:31:10 Daria Rose
I mean, we could talk for hours and hours and hours. I think again just kind of going back to the the main point that it's not either or and the best decision is what aligns with your business goals, your product, what you're trying to do, and I think ultimately consider diversification.
00:31:30 Daria Rose
Consider the customer experience and if you ever have any questions about these, feel free to email us at ecom.
00:31:38 Daria Rose
Stand up at Dot NYC. More than happy to have a call with with anyone interested in discussing their Amazon or Shopify.
00:31:46 Daria Rose
00:31:47 Daria Rose
And I think with that Belinda.
00:31:49 Daria Rose
We can call it a wrap and I will let you enjoy. Well. It's a beautiful day here 75 degrees. We have the day off. I'm going to go lay by the pool. I don't know about you.
00:31:59 Belinda Anderton
I am wrapped up here with my.
00:32:02 Belinda Anderton
Willy Willy jumper on.
00:32:04 Belinda Anderton
It's probably also about 75 degrees, but I'm.
00:32:07 Daria Rose
Belinda is cold. If it's under 90 degrees.
00:32:10 Belinda Anderton
Right, insane so, but?
00:32:12 Daria Rose
I can't live.
00:32:14 Daria Rose
Over 80 degrees I.
00:32:15 Belinda Anderton
Hate it, but I make myself a coffee from my meth Grasso machine now.
00:32:20 Daria Rose
Do you have an espresso too?
00:32:22 Belinda Anderton
We have no. We have a Brazilian version of an espresso that takes an espresso pod, so we buy all the symbols. OK, cool.
00:32:28 Daria Rose
00:32:31 Belinda Anderton
Again, I go. I go direct to the site to do that and and yeah, I'm going to go.
00:32:38 Belinda Anderton
I'm I'm now inspired, I'm feeling like.
00:32:40 Belinda Anderton
A little cappuccino.
00:32:42 Daria Rose
Enjoy and have a great weekend and we'll be in touch next week.
00:32:45 Belinda Anderton
00:32:46 Daria Rose
Bye talk soon.