How To Make Something Awesome Even Better?
Anima Mundi Apothecary asked us to help reorganize and improve their eCommerce store, so the first thing we did was look at the analytics. With phenomenal success reflected in a high conversion rate, we knew we had to dig deep to find ways of capitalizing on success to ensure sustainability.
Sometimes with an eCommerce development project, less is more. Remove distractions, remove the bright shiny objects, apps, and bells and whistles. We started with a full digital design system as a recipe for updating the store, removed inconsistent CTAs and updated key pages on the store for a better user experience.
Increasing conversion rate was less important than increasing Average Order Value (AOV) for Anima Mundi Herbals. We looked for ways to make meaningful design and development updates without impacting the success of the bootstrapped current site.